Meat and meat products are an important source of high quality protein, iron and vitamin in the diet of the people of Pakistan. The demand for meat and meat products is continuing to increase due to the population growth, urbanization and rising per capital income. It is a well known fact that traditional system of meat production and marketing are no longer able to meet this growing demand of quality meat as indicated by continuous to increase in prices of meat. The most pragmatic solution to meet the growing demand of meat and meat products is to increase the productivity of existing animal resources Beef in Pakistan is traditionally a by products of the Dairy sector. Generally spent animals, old bullocks and young male claves are slaughtered. Presently 8.08 (million) dairy calves are annually present in Pakistan. These dairy calves as by & product of dairy industry have potential source of quality beef production. Similarly under age and weight sheep and goats are routinely slaughtered. These animals are generally raised in a conventional method resultantly yield low carcass weight, (per unit animal meat production) and encounter high mortality.
Feedlot fattening is well researched practice at Government R&D institutes and universities. However very little efforts has so far been made to introduce this technology at farmer’s door stop. Feedlot Fattening can result in count quantum leap in meat production and within a short span of 90-100 days the carcass weight can practically be doubled under this system. Thus establishment of feedlot fattening farms provides an attractive method to meet the growing demand of beef and mutton in Pakistan. With this concept this project is launched to popularize the feedlot fattening practice among livestock farmers to increase the quantity and quality of meat and meat products.
To increase the production of red meat i.e, veal, beef and mutton on sustainable and cost effective basis through increasing per unit animal meat production.